Commercials like this hit home. And I think thats the point. If a product can reach home with it’s story, it’s welcomed to the family. All of sudden, you believe, assume, and are positive that the product is a necessity in your life. It will solve a problem. Probably make you happier, richer, and modern. You believe the story. You believe the lie as Seth Godin would put it in All Marketers
are liars Tell Stories. Maybe not this particular product for you. Perhaps something else.
Storytelling is powerful when told right. Don’t get me wrong, I really dig this commercial. I can identify with it as a dad and tech-enthusiast. But it won’t make anybody a better parent. Chances are that some dad or mom will run off to buy an iPhone tomorrow for their kid in effort to win their love and affection back. They just bought in to the lie. It just won’t happen. And again, I don’t think this commercial is implying that. The contrary, this product seems to promote that it can be used as a tool to make things a little bit more fun, easier, and memorable with your kids. It’s very authentic. But it won’t “win” them back.
Do I make sense? Probably not. I don’t know where I came up with this crazy idea. But undeniably, this marketing strategy in storytelling works. Good commercials, tell good stories. And a good story creates an audience willing to buy in to the idea. They lie themselves to believing it’s “truth.” The irony.
Now I want to make an app for my kid.